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Predictive Market Research: AI for Future Trendspotting

Conventional market research was, for the most part, a rearview mirror. Analysts examined previous...

How Market Research Powers Clean Energy Investment Decisions

One of the most promising and complicated investment scenarios now is clean energy. Battery storage...

How AI is Transforming Market Research

Market research used to be based on boring surveys, field work, and manual analysis for decades...

Market Research and Marketing Research: Key Differences and Similarities

Many people confuse market research with marketing research, assuming both terms mean the same. In...

Types of Market Research: A Complete Guide for Business Success

Market research involves gathering and analyzing information about customers, competitors, and the...

Top 10 Benefits of Market Research for Businesses

Businesses often make assumptions about what customers want, and end up launching products or...

Market Research – Is it a must for startup business?

When I started my first startup, I had little knowledge about the market and the customer. It was...

Leadership Crunch: Have we stopped to produce enough leaders?

The country has managed to produce innumerable managers over the past one decade or so.  Thanks to...

5 Software Product Myths in Gems and Jewellery Industry

Gems and Jewellery industry is one of the highly fragmented industries and is characterized by a...
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