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Market Research and Marketing Research: Key Differences and Similarities

Many people confuse market research with marketing research, assuming both terms mean the same. In...

Types of Market Research: A Complete Guide for Business Success

Market research involves gathering and analyzing information about customers, competitors, and the...

Top 10 Benefits of Market Research for Businesses

Businesses often make assumptions about what customers want, and end up launching products or...

Market Research – Is it a must for startup business?

When I started my first startup, I had little knowledge about the market and the customer. It was...

Leadership Crunch: Have we stopped to produce enough leaders?

The country has managed to produce innumerable managers over the past one decade or so.  Thanks to...

5 Software Product Myths in Gems and Jewellery Industry

Gems and Jewellery industry is one of the highly fragmented industries and is characterized by a...

Beauty and Personal Care

Unveiling the Trends: A Deep Dive into Consumer Behavior As a creative blog writer for a market...

Unlocking Business Growth in India: 4 Compelling Case Studies on Market Research Tools

Hey Folks! I am here again to pen down my thoughts on : Unlocking Business Growth in India: 4...

The Evolving Landscape of Market Research Tools and Techniques

The field of market research has undergone a significant transformation in recent years, driven by...
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