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AI and Bias in Market Research
AI and Bias in Market Research

AI and Bias in Market Research: Risks & Solutions

AI has become the core of modern market research. From analyzing millions of social media posts to predicting next season’s consumer trends, it processes at a pace and scale unimaginable even 10 years ago.  However, with this power comes a risk that is often overlooked: the risk of bias in AI models. Unchecked algorithmic bias […]

AI and Bias in Market Research

AI and Bias in Market Research: Risks & Solutions

AI has become the core of modern market research. From analyzing millions of social media posts to predicting next season’s consumer trends, it processes at a pace and scale unimaginable even 10 years ago.  However, with this power comes a risk that is often overlooked: the risk of bias in AI models. Unchecked algorithmic bias […]
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Predictive Market Research

Predictive Market Research: AI for Future Trendspotting

Conventional market research was, for the most part, a rearview mirror. Analysts examined previous sales, historical surveys, and competitor actions to make inferences. Although convenient, this reversed lens exposed the businesses to rapid changes. By the time a report reaches an executive’s desk, the market will have evolved. Artificial Intelligence(AI) is making that rear-view mirror […]
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How AI is Transforming Market Research

Market research used to be based on boring surveys, field work, and manual analysis for decades. These approaches were efficient but consumed weeks, and they were restricted to a very small section of the population. Enter Artificial Intelligence, a trigger that has turned the model. The teams today are in a position to gather millions […]
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AI

How AI is Transforming Market Research

Market research used to be based on boring surveys, field work, and manual analysis for decades. These approaches were efficient but consumed weeks, and they were restricted to a very small section of the population. Enter Artificial Intelligence, a trigger that has turned the model. The teams today are in a position to gather millions […]
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AI in Market Research: Hope or Anxiety?

AI in market research presents both exciting opportunities and notable challenges. It can speed up data collection, uncover deeper insights, and help businesses make more informed decisions. However, concerns about data privacy, bias, and over-reliance on algorithms remain valid. The key lies in balancing technology with human judgment, using AI as a powerful assistant rather […]
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Market Research vs Marketing Research

Market Research and Marketing Research: Key Differences and Similarities

Many people confuse market research with marketing research, assuming both terms mean the same. In reality, they serve different purposes for businesses. While they are closely related and often overlap, each type of research offers specific insights that help businesses make strategic decisions. Whether you’re launching a new product, analyzing customer behavior, or planning a […]
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Types of Market Research

Types of Market Research: A Complete Guide for Business Success

Market research involves gathering and analyzing information about customers, competitors, and the industry to gain insights before launching a product or service. Choosing the right type of research can significantly influence decisions ranging from product development to brand strategy. This guide outlines the main types of market research and explains when each approach is most […]
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Benefits of Market Research

Top 10 Benefits of Market Research for Businesses

Businesses often make assumptions about what customers want, and end up launching products or campaigns that miss the mark. This leads to wasted budgets, low engagement, or even product failures. In crowded markets, these missteps are expensive and hard to recover from. Market research eliminates guesswork. It helps you understand what your audience truly needs, […]
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ResearchFox Named Best Market Research Partner by Jubilant FoodWorks Limited (JFL)

Bangalore, India – April 15, 2025 – ResearchFox, a leading market research firm, today announced that it has been awarded the prestigious 2024 Market Research Excellence Award by Jubilant FoodWorks Limited (JFL), a premier distributor and operator of international food brands such as Domino’s Pizza, Dunkin’, Popeyes, and Hong’s Kitchen in India. This significant recognition […]
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