ABOUT THE CLIENT
Client is a B2B financial services organisation.
Geography: India
APPROACH
Mixed Methods
Primary Research (CATI + F2F)
Sample Size - 1000+ Surveys
Duration: 5 weeks
PROBLEM STATEMENT
The scope of the engagement was divided across 3 phases: Phase 1 – Ecosystem Study for Gold Loan and Resell Business in India.
Phase 2 – Technical Service Provider Analysis for Centralisation.
Phase 3 – Consumer and Trade Study.
OUR SOLUTIONS
ResearchFox provided a complete report featuring competitors, gold loan, and reseller market in India, along with feasibility analysis for implementing centralised software.
Phases: 3.
Deliverables: Research Report.
KEY TAKEAWAYS
Start-up and gold firm funding sources.
State-wise gold market shares.
Market entry for Tier 1, 2, and 3 cities.
Company analysis with specific parameters.
Competitive intelligence.
Technical service provider study.
OUTCOME
This study helped the client understand the gold trading business ecosystem in India, develop the business plan, and centralise business work functions.
Impact: Pan India / Tier I & II Cities / 3 Different Target Audiences / 1000+ Surveys.
