ABOUT THE CLIENT
Client is a growing fintech company in India.
Geography: India
APPROACH
Qualitative
Online usability testing via Microsoft Teams
Sample Size - 10
PROBLEM STATEMENT
Identify challenges customers face using the banking app.
Test different account opening methods.
Analyse onboarding friction.
Gather feedback on user experience and satisfaction.
OUR SOLUTIONS
Online usability testing with real bank customers.
10 participants.
LOI: 60 minutes per session.
Platform: Microsoft Teams.
Deliverables: App usability report, account opening method comparison, onboarding friction analysis, UX improvement recommendations.
KEY TAKEAWAYS
Common obstacles faced by users when completing tasks.
Easiest account opening method identified.
Areas needing UX improvement highlighted.
Onboarding journey pain points mapped.
OUTCOME
Actionable insights to optimise app UI.
Streamlined onboarding for a smoother customer experience.
Impact: 10 usability test sessions of 60 minutes each.
