ABOUT THE CLIENT
Client is a major player in vehicle and battery manufacturing with focus on electric mobility.
Geography: India (Delhi, Pune, Hyderabad, Bengaluru)
APPROACH
Qualitative
FGDs
Sample Size - 4 FGDs
Sample Size - 4 FGDs
PROBLEM STATEMENT
Understand usage patterns and purpose of premium 2-wheelers among consumer groups.
Identify most desirable features across demographics.
Assess willingness to adopt new technologies.
Evaluate willingness to pay for advanced features and smart tech.
OUR SOLUTIONS
4 FGDs across Delhi, Pune, Hyderabad, and Bengaluru.
Diverse TG: managers, executives, students (male and female).
Ranking of features by desirability.
LOI: 90 minutes.
Deliverables: Premium 2-wheeler feature desirability report, smart technology adoption assessment, pricing sensitivity insights, consumer profile.
KEY TAKEAWAYS
Daily usage patterns of premium bikes in numbers and as a purpose.
Feature ranking across categories by desirability and likeness.
Consumer openness to smart technology and innovative features.
Willingness to pay premium for advanced features.
OUTCOME
Deep insights into consumer preferences, motivations, and segment-wise expectations from premium bikes.
Validated multiple product-related hypotheses to guide future innovations and pricing strategies.
Impact: 4 FGDs across Delhi, Pune, Hyderabad, Bengaluru; 90-minute sessions.
