ABOUT THE CLIENT
Client: Automobile manufacturer.
Geography: India
APPROACH
Qualitative
Secondary research, data analysis
U&A
Sample Size - Secondary research (no primary sample
Sample Size - Secondary research (no primary sample
PROBLEM STATEMENT
Understand consumer behavior during online research for automobiles.
Identify influential digital touchpoints.
Understand content consumed alongside automobile research.
Analyse interaction with digital ads and timing of online engagement.
OUR SOLUTIONS
Secondary research and data analysis of consumer interaction with digital ads, digital touchpoints, and online usage and attitude.
Deliverables: Digital footprint analysis report, consumer online behavior mapping, digital touchpoint influence map, ad interaction analysis.
KEY TAKEAWAYS
Top automobile online sources visited.
Usage, behavior, and perception around each source.
Most consumed entertainment content by platform.
Keywords used in automobile research.
Consumer behavior around digital ads.
Age-wise distribution of website/app visits.
Peak engagement times.
OUTCOME
Detailed report on consumer interaction with digital touchpoints, usage trends, and behavior patterns.
Actionable insights on preferences, timing, and content consumption to optimise digital marketing strategies.
Impact: Secondary research across digital platforms; no primary sample.
