ABOUT THE CLIENT
Client is a major 2-wheeler brand in India.
Geography: India
APPROACH
Qualitative
IDIs with dealers
Consumer immersion
PROBLEM STATEMENT
Evaluate dealership satisfaction after implementing a new brand strategy.
Capture dealer feedback on a major on-ground campaign.
Understand operational pain points including supply chain, payments, and branding.
Address concerns about cannibalization and salesman attrition.
OUR SOLUTIONS
In-depth interviews with dealers across India.
Exploration of each aspect of the study.
Detailed analysis submitted in report.
Deliverables: Dealer satisfaction report, top 8 dealer pain point list, campaign impact assessment, operational and supply chain insights.
KEY TAKEAWAYS
Top 8 dealer pain points identified (supply chain, payment/invoicing, branding).
Recent campaign increased footfall but limited sales conversion.
Cannibalization concerns in Mumbai from aggressive dealership expansion.
Salesman training a major hassle due to high attrition.
Growing interest in used bikes from consumers.
OUTCOME
Detailed list of dealer challenges.
Understanding of campaign impact on dealership footfall.
Critical gaps in sales conversions and internal operations identified.
Impact: Not specified; dealer network across India; qualitative IDIs.
