ABOUT THE CLIENT
Client is an innovative mobility solutions provider.
Geography: India
APPROACH
Qualitative
IDIs
Sample Size - 15 IDIs
Sample Size - 15 IDIs
PROBLEM STATEMENT
Understand future prospects of light mobility among Gen-Z and Millennials.
Analyse mobility patterns, commuting habits, travel frequency, and transportation modes.
Assess technology orientation and impact on mobility choices.
Explore consumer behavior and purchase patterns.
OUR SOLUTIONS
IDIs with diverse sample of 15–44-year-olds (Early Adopters, High-Tech Innovators, High/Low Intent Movers).
Socio-economic mix from lower, middle, and upper-income groups using private and shared mobility.
Screener, discussion guide, moderation.
Deliverables: Light mobility consumer profile report, purchase behavior analysis, technology adoption trends, commuting habit insights.
KEY TAKEAWAYS
Demographic profiling of target light mobility consumers.
Consumer purchase behavior including preferences, frequency, and decision factors.
Technology adoption trends and role in mobility preferences.
Commuting habits shaping future mobility choices.
OUTCOME
Data-driven insights to shape future mobility solutions for Gen-Z and Millennials.
Strategic guidance for product development, marketing, and service improvements.
Impact: 15 IDIs across income groups and mobility user types.
