ABOUT THE CLIENT
Client is a major automotive components supplier.
Geography: India
APPROACH
Primary Research (Qualitative + Quantitative)
Car Clinic (controlled environment), Expert/consumer interviews
Sample Size - Consumer/expert clinic participants
Duration: 6–8 weeks
PROBLEM STATEMENT
A major automotive components supplier needed consumer or expert feedback on specific components/systems to guide R&D or B2B OEM sales strategy.
OUR SOLUTIONS
End-to-end Car Clinic execution: respondent recruitment, controlled evaluation of specific automotive components, data collection on technical feasibility and preference.
Deliverables: Component feedback report, technical preference analysis, B2B positioning input.
KEY TAKEAWAYS
Technical feasibility feedback and preference data collected on specific components.
OEM positioning insights provided.
OUTCOME
Provided quantitative and qualitative input for R&D decisions and B2B OEM sales strategy.
Impact: Component-level preference and feasibility scores delivered.
