ABOUT THE CLIENT
Client is a leading global automotive manufacturer.
Geography: India
APPROACH
Primary Research (Qualitative + Quantitative)
Car Clinic (controlled environment), Consumer interviews
Sample Size - Consumer clinic participants (target automotive buyers)
Duration: 6–8 weeks
PROBLEM STATEMENT
A leading automotive OEM needed detailed consumer feedback on vehicle designs, concepts, or features under controlled conditions to inform product development and India localisation.
OUR SOLUTIONS
End-to-end Car Clinic execution: logistics, respondent recruitment, controlled consumer interaction with physical/virtual product, data collection and analysis.
Deliverables: Consumer feedback report, feature appeal scores, willingness-to-pay analysis, design recommendations.
KEY TAKEAWAYS
Deep qualitative feedback on customer preferences, willingness-to-pay, and feature appeal collected.
Localisation insights for specific model or concept gathered.
OUTCOME
Delivered actionable design and positioning intelligence directly to the product development team.
Impact: Feature-level consumer feedback across target buyer profiles.
