ABOUT THE CLIENT
A firm exploring the senior care market in India
APPROACH
Qualitative research
PROBLEM STATEMENT
A firm looking to enter or expand in the senior care market in India needed to understand the competitive landscape across major cities (Mumbai, Pune, Kochi, Chennai) to identify areas for differentiation.
OUR SOLUTIONS
Conducted structured primary research analyzing competing service providers based on key offerings, associated doctors, geriatric trained personnel, and monthly costs. Synthesized data into a Heat Map for visual analysis.
KEY TAKEAWAYS
Mumbai has 32 care homes while Kochi has 22
Clear opportunities for differentiation in service availability (in-house pharmacy, ambulance doctor visits)
Kochi showed highest average occupancy at 70%
OUTCOME
Delivered detailed intelligence on competitor pricing structures and service offerings. Provided competitive analysis identifying service gaps across different cities, creating a solid foundation for strategic market entry decisions.