ABOUT THE CLIENT
A technology company developing an AI governance platform
APPROACH
Secondary + Qualitative research
PROBLEM STATEMENT
A technology company developing an AI governance platform needed to understand how to position their platform effectively in the emerging GRC market. They required competitive analysis to refine product strategy and go-to-market approach.
OUR SOLUTIONS
Conducted extensive analysis of 15+ AI governance platforms, examining features, pricing models, and target industries. Combined detailed secondary research with expert interviews to create a comprehensive competitive matrix.
KEY TAKEAWAYS
Most platforms focused on technical aspects rather than business outcomes
Significant gap in solutions addressing regulatory compliance across jurisdictions
Mid-market companies were particularly undeserved
OUTCOME
Delivered strategic positioning recommendation identifying clear market opportunity in the mid-market segment with focus on regulatory compliance and business outcomes. Provided detailed competitive analysis matrix and specific recommendations for feature prioritization and pricing strategy.