ABOUT THE CLIENT
An education provider planning to establish new IB DP residential schools in Karnataka
APPROACH
Mixed research (Quantitative surveys + Qualitative interviews + Secondary analysis)
PROBLEM STATEMENT
An education provider planning to establish new International Baccalaureate Diploma Programme (IB DP) residential schools in Karnataka needed to identify optimal locations and understand potential demand to ensure successful launches.
OUR SOLUTIONS
Implemented multi-faceted research combining demographic data analysis, existing school distribution, and economic indicators. Conducted surveys with 300+ parents and interviewed 15 school administrators.
KEY TAKEAWAYS
Identified three high-potential locations based on affluent population density and limited IB school presence
Estimated demand of 350-400 students per location over three years
Parents valued international exposure and university placement records most highly
OUTCOME
Delivered detailed location recommendation report with demand projections for each recommended location. Provided insights into parent preferences that informed facility planning and marketing strategy, enabling data-driven decisions about school establishment and positioning.