ABOUT THE CLIENT
A premium spirits company exploring the Indian market for its Tequila products.
APPROACH
Quantitative research
PROBLEM STATEMENT
A premium spirits company needed to assess the market opportunity for tequila in India, estimate potential demand, and develop a comprehensive market entry strategy in this complex market.
OUR SOLUTIONS
Conducted multi-faceted market assessment combining secondary research with primary research. Interviewed 30+ industry experts and surveyed 500+ premium spirits consumers across major metropolitan areas.
KEY TAKEAWAYS
Awareness limited but growing among urban millennials and Gen Z
Significant potential in premium on-trade channels in major metros
Potential market of 25,000-30,000 cases annually withing three years
Projected growth rates of 15-20% year-over-year
OUTCOME
Delivered comprehensive market entry strategy including target consumer segments, pricing recommendations, distribution channel strategy, and marketing approach. Provided phased rollout plan focusing initially on key metropolitan areas before expanding to tier-2 cities.