ABOUT THE CLIENT
It is a leading global pizza delivery and takeaway brand, known for its wide range of pizzas, sides, and desserts.
APPROACH
Quantitative research
PROBLEM STATEMENT
A robust price comparison needs accurate product mapping between the client’s portfolio and the menu tracker database. Currently, mixed mapped and unmapped items across brands complicate analysis. Additional competitor data from other QSR brands must also be collected and structured for comprehensive benchmarking. Without resolving these gaps, the price benchmarking exercise cannot be completed.
OUR SOLUTIONS
Research was conducted using Computer-Assisted Web Interview (CAWI) and respondents were interviewed using an online panel and ensured that proposed quota will be maintained.
KEY TAKEAWAYS
Consolidate the data into two clear categories: mapped items with toppings and brand mapping details, and unmapped items organized by category for easy reference.
Covered both mapped and unmapped items, with unmapped items evaluated by category (e.g., combos by meal type, sides, veg/non-veg, included drinks/sides).
Remaining key QSR competitors need to be added to complete the comparative dataset.
OUTCOME
Creation of two clean, structured Excel files: one for mapped items and one for unmapped items, organized by category and brand.
Comprehensive analysis of both mapped and unmapped data to enable accurate competitive insights.
Inclusion of all major QSR competitors ensures a complete benchmarking framework for informed decision-making.