ABOUT THE CLIENT
Client is a packaged food company specializing in ready-to-eat meals.
APPROACH
Quantitative research
Sample Size - 180
PROBLEM STATEMENT
The client wanted to benchmark their existing product against top competitors on key quality parameters such as taste, freshness, texture, aroma, shape, and size etc. The objective was to identify areas for improvement and strengthen overall consumer appeal
OUR SOLUTIONS
Sequential Monadic study done by face-to-face interviews at a Central Location Test in a controlled setting amongst the defined TG of 25-45 years for Sec A & B.
KEY TAKEAWAYS
The product needs improvements in taste, texture, and sensory appeal to meet consumer expectations.
Enhancing attributes like softness, sponginess, flavour balance, and filling can drive greater consumer satisfaction and purchase intent.
OUTCOME
Optimized the donut’s taste and texture based on insights from sensory evaluations.
Targeted product improvements led to higher consumer satisfaction and acceptance.