ABOUT THE CLIENT
A B2B industrial machinery and specialized vehicles manufacturing company
APPROACH
Qualitative research
PROBLEM STATEMENT
A company involved in B2B machinery or specialized vehicles, needed to identify and onboard new dealer partners to expand their geographic reach and market coverage in targeted areas.
OUR SOLUTIONS
Coordinated and undertook site visits to potential dealer locations to evaluate their suitability. Conducted comprehensive onsite evaluations to assess various factors including infrastructure, market presence, technical capabilities, and financial stability.
KEY TAKEAWAYS
Identified suitable partners based on multiple evaluation criteria
Assessed partner readiness across key dimensions
Mapped geographic coverage to identify optimal network expansion
Evaluated potential market reach of new dealer candidates
OUTCOME
Provided a shortlist of qualified partners ready for negotiation, enabling immediate network expansion. The systematic evaluation process ensured that only dealers meeting Minosha's standards for financial stability, infrastructure, technical capabilities, and market presence were recommended, increasing the likelihood of successful partnerships.