ABOUT THE CLIENT
Client is a growing player in the Indian FMCG space, with a focus on innovative and better-for-you food products.
APPROACH
Quantitative research
PROBLEM STATEMENT
Client wants to understand if there are any gross negatives with the Test Pack for each of 8 categories for which one new pack has been developed
OUR SOLUTIONS
Online panel has been used to reach out to the desired set of respondents for the purpose.
KEY TAKEAWAYS
No major negatives were reported across the eight categories.
Minor improvements or refinements may be needed in specific categories based on respondent feedback.
Overall, the test pack is well-received by the target audience.
OUTCOME
Clear validation that the new pack is broadly acceptable.
Action plan defined for minor adjustments to address category-specific feedback.
Insights provide confidence to proceed with launch or further testing as needed.