ABOUT THE CLIENT
A specialized research institute conducting confidential B2B healthcare studies.
APPROACH
Qualitative research
PROBLEM STATEMENT
A Research Institute needed to secure high-quality, hard-to-reach professional profiles (e.g., senior IT decision-makers, specialized engineers) required for a confidential B2B primary research engagement. The success of the entire research project depended on finding qualified participants.
OUR SOLUTIONS
Designed and executed targeted recruitment strategies focused specifically on identifying and securing participants for the primary research study. This included developing comprehensive screener questionnaires and implementing strategic outreach methods to reach the specialized target audience.
KEY TAKEAWAYS
Developed multi-channel recruitment strategy for specialized profiles
Created rigorous screening protocols to ensure participant quality
Implemented verification processes to validate professional credentials
Managed participant engagement to maximize research participation
OUTCOME
Successfully delivered a panel of validated respondents ready for interview/survey by the research team or partner consultancy. The high-quality recruitment ensured that the subsequent research phase could be executed accurately, providing the client with reliable insights from the targeted professional segments.