ABOUT THE CLIENT
Client is a leading gaming company in India
APPROACH
Qualitative research
Sample Size - 300
PROBLEM STATEMENT
Evaluate the beta product's performance in a real-time gaming environment and assess user interest, willingness to play, and overall engagement with the game.
Gather feedback on UI, interface, and gameplay experience and identify issues and challenges faced by users during gameplay.
Determine areas for improvement and collect user suggestions.
OUR SOLUTIONS
Beta testing conducted in a Central Location Test (CLT).
Sample size: 300 participants across Bengaluru & Tier 1 and 2 cities in North India.
Participant Breakdown: 70-75% Gamers (experienced players), 25-30% Non-Gamers/Newcomers (first-time players).
Target Group: Age group: 18-40 years, Annual income: ₹1.5 - ₹5 LPA.
Profession: Students, jobbers, petty traders, confectionery shop owners, etc.
Timeline: 2 weeks.
KEY TAKEAWAYS
Provided insights into how the beta version performs under real user conditions.
Gathered user reactions on the look, feel, and overall interface.
Evaluated interest and willingness to play the game.
Identified technical errors, gameplay challenges, and UI pain points.
Highlighted scope for improvements and user-driven suggestions.
OUTCOME
Enabled real-time feedback to the tech team for quick bug fixes.
Helped optimize the UI, gameplay mechanics, and user engagement before the full launch.
Provided a clear roadmap for enhancing the game based on user insights.