ABOUT THE CLIENT
Client is a public transportation authority
APPROACH
Qualitative research
Sample Size - 24
PROBLEM STATEMENT
Identify usability issues and errors that hinder the end-to-end journey of Delhi Metro commuters.
Validate customer experience, understand what resonates with users, and pinpoint areas for improvement.
Determine essential features required on the application page for enhanced functionality.
OUR SOLUTIONS
Face-to-Face (F2F) Usability Testing conducted over 4 days.
Sample size: 24 participants, including:
Daily Delhi Metro commuters
Students
Working professionals (Male & Female)
Duration (LOI): 60 minutes per session.
KEY TAKEAWAYS
Identified major usability issues affecting the seamless journey of metro commuters.
Gathered user feedback on experience validation and areas needing improvement for the next launch.
Highlighted necessary features to enhance the application’s usability and customer satisfaction.
OUTCOME
Provided actionable insights to optimize the app’s design and functionality.
Helped improve the end-to-end journey of metro commuters for better adoption and efficiency.