ABOUT THE CLIENT
Client is a study-abroad consultancy platform providing an app-based solutions
APPROACH
Qualitative research
Sample Size - 10
PROBLEM STATEMENT
Understand the pain points students face while applying for admissions abroad.
Assess how students gather information about courses and colleges abroad.
Evaluate the perception of a one-stop solution for studying abroad.
Gather feedback on the app’s usability, look, and features.
OUR SOLUTIONS
Conducted qualitative in-depth interviews using online usability testing.
Sample size: 10 participants.
Duration (LOI): 90 minutes per session.
Platform: Zoom interviews.
KEY TAKEAWAYS
Identified major student challenges in the admission process for studying abroad.
Analysed the steps students follow to research courses and institutions.
Gathered insights on the app’s ease of use and overall user experience.
Assessed the compatibility and clarity of various app features.
OUTCOME
The study provided actionable insights into consumer preferences and challenges, helping the client improve service offerings and enhance customer satisfaction.
The client gained valuable data to strengthen its competitive position and tailor marketing strategies.