ABOUT THE CLIENT
Client is a leading ecommerce company in India
APPROACH
Qualitative research
Sample Size - 500
PROBLEM STATEMENT
Understand consumer perception towards online recharge solutions and the companies offering them.
Identify challenges faced by consumers using online services for recharge.
Measure customer satisfaction with customer support services.
Assess the effectiveness of offers and coupons in influencing purchase decisions on online recharge platforms.
OUR SOLUTIONS
Qualitative Research: In-depth exploration of consumer behavior and experiences.
Target Group: New users, loyal users, frequent users, and brand hoppers.
Tools: Designing screener and questionnaire, administering quantitative surveys, data collection, and presenting results in Excel format.
KEY TAKEAWAYS
Insights into consumer perception of online recharge solutions and competitor offerings.
Understanding of customer satisfaction with the service provider's customer support.
Evaluation of the impact of offers and coupons on customer purchasing behavior.
Competing companies were ranked based on loyal customer volume and revenue.
OUTCOME
The study provided actionable insights into consumer preferences and challenges, helping the client improve service offerings and enhance customer satisfaction.
The client gained valuable data to strengthen its competitive position and tailor marketing strategies.