ABOUT THE CLIENT
Client is a leading real estate development company in India
APPROACH
Qualitative research
Sample Size - 1000
PROBLEM STATEMENT
Understand the living and workspace preferences of startups and tech-oriented communities in Bangalore.
Assess the feasibility and acceptance of setting up a Smart Startup City in Bangalore.
Provide a decision-making tool to determine whether to proceed with the Smart Startup City project.
OUR SOLUTIONS
Qualitative Research: In-depth understanding through participant interaction.
Target Group: Individuals from startups, R&D centres, and large tech industries, aged 25-35 years.
Tools: Designing screener and questionnaire, administering quantitative surveys, data collection, and presenting results in Excel format.
KEY TAKEAWAYS
Gained insights into the preferences for living and working spaces among Bangalore's tech and startup community.
The study helped assess the acceptance and viability of creating a Smart Startup City.
The findings served as a decision engine for the client, helping them decide whether to move forward with the project.
OUTCOME
Provided valuable market insights that facilitated a strategic decision on the Smart Startup City project.
Helped the client understand the specific needs and expectations of the target market.