ABOUT THE CLIENT
Client is a real estate consulting firm
APPROACH
Quantitative and Qualitative research
PROBLEM STATEMENT
Understand the micro market dynamics in real estate, particularly focusing on both organized and unorganized builders.
Provide valuable insights on market penetration strategies for the client.
Profile competitors and gather data on leading and upcoming real estate builders.
OUR SOLUTIONS
Qualitative Research: In-Depth Interviews
Target Group: Major real estate brokers across India.
Tools: Screener design, discussion guide, conducting sessions, and scheduling/recording sessions.
KEY TAKEAWAYS
Gained a comprehensive understanding of the market for strategic planning.
Identified leading and upcoming builders, both organized and unorganized.
Competitor profiling provided insights into competitive dynamics in the market.
OUTCOME
Helped the client refine strategies for better market penetration.
Provided a deeper understanding of the market, leading to more informed business decisions.