ABOUT THE CLIENT
Client is one of the leaders in real estate development
APPROACH
Quantitative and Qualitative research
PROBLEM STATEMENT
Understand the demand and perceptions in the real estate market in Chikkaballapur for potential residential projects under the Pradhan Mantri Awas Yojana.
Assess the viability of building apartments in the specified location for potential buyers.
Provide the client with key insights to decide whether to proceed with the project.
OUR SOLUTIONS
Qualitative Research: In-Depth Interviews
Target Group: Home buyers, new owners, and intenders, aged 25-60, with an annual household income of INR 15 Lakhs+ in Bangalore.
Tools: Screener design, discussion guide, conducting sessions, and scheduling/recording sessions.
KEY TAKEAWAYS
Gained insight into the demand for real estate in Chikkaballapur.
Acquired detailed perceptions of people regarding the real estate market in the area.
The study helped the client decide whether to go ahead with constructing apartments in the region.
OUTCOME
Provided valuable data to make informed decisions regarding the feasibility of a new project.
Offered a deeper understanding of market demand and buyer sentiment, enabling strategic planning.