ABOUT THE CLIENT
Client is a multinational bank
APPROACH
Qualitative research
Sample Size - 50
PROBLEM STATEMENT
Analyze household financial decision-making and trusted advisors' roles and identify customers' financial goals and investment preferences.
Assess gaps in wealth management platforms and customer satisfaction.
Understand financial advisors' roles, experiences, and client segmentation.
Gather feedback to improve processes and services.
OUR SOLUTIONS
Qualitative research via interviews, FGDs & mystery audits.
Sample: 20 customer interviews, 5 FGDs; 15 advisor/agent interviews, 5 FGDs, 12 mystery audits.
Target: HNI & Mass Affluent customers, financial advisors, relationship managers, agents, and sub-brokers.
Geography: Metro, Tier 1 & Tier 2 cities. Timeline: 7 days.
KEY TAKEAWAYS
Customers: Insights into financial decision-making, goals, and trust factors and Perceptions of new investment avenues and gaps in wealth management platforms.
Advisors, Agents & Brokers: Understanding of roles, customer segmentation, and industry changes and Feedback on lead tracking and areas for process improvement.
OUTCOME
Drove a 25% increase in HNI client acquisition through tailored wealth management solutions.
Identified demand for digital real estate investment platforms, leading to a new product launch.
Improved advisor-client trust scores by 20% with targeted training recommendations.