ABOUT THE CLIENT
Client is an electric vehicle (EV) manufacture in India
APPROACH
Quantitative research
Sample Size - 200
PROBLEM STATEMENT
To analyze the perspectives of 2-wheeler & 3-wheeler delivery segment stakeholders in both organized and unorganized logistics models.
To evaluate consumer reactions to a new EV design prototype, including tangible and intangible elements.
To identify key drivers influencing vehicle purchase decisions among individual and fleet owners.
OUR SOLUTIONS
Conducted 200 telephonic interviews across India with individual and fleet vehicle owners.
Gathered qualitative insights on key factors influencing vehicle selection and purchasing decisions.
Conducted Central Location Testing (CLT) to test the EV design prototype and collect feedback on improvements.
KEY TAKEAWAYS
Identified how stakeholders in the logistics industry perceive new EV models.
Analysed the decision-making factors for vehicle purchase among fleet and individual owners.
Collected feedback on the prototype design, highlighting areas for improvement.
OUTCOME
Helped the client understand the impact of online information availability on the decision cycle.
Provided insights into the specific information potential customers seek online.
Explained how introducing a new EV model influences brand perception in the delivery segment.