ABOUT THE CLIENT
Client is one of the leading pharmaceutical company India
APPROACH
Qualitative research
Sample Size - 18
PROBLEM STATEMENT
Understand the daily challenges and aspirations of chemists and stockists.
Identify the technological improvements needed to enhance their business operations.
Explore their customer base and relationships with suppliers.
Gain insights into the product offerings and market dynamics in the pharmaceutical sector.
OUR SOLUTIONS
Qualitative Research: Online In-Depth Interviews.
Sample Size: 30 chemists, 6 stockists.
Geography: Metro, Tier 1, and Tier 2 cities.
Target Group: Chemists of various business sizes, including digital and non-digital app users, and stockists with different levels of experience.
KEY TAKEAWAYS
Gained deep insights into the day-to-day challenges and aspirations of chemists.
Identified the key technical improvements and digital tools needed.
Understood the different customer categories and their product needs.
Highlighted opportunities for better liaising between chemists, stockists, and suppliers.
OUTCOME
Actionable insights to enhance the client’s online medical portal for chemists and stockists.
Improved understanding of market requirements for more effective product offerings and business solutions.