ABOUT THE CLIENT
Client is one of the leading pharmaceutical company India
APPROACH
Qualitative research
Sample Size - 18
PROBLEM STATEMENT
Understand the financial needs of patients undergoing IVF treatments.
Assess common challenges and gaps in infertility treatment accessibility.
Explore market opportunities for fintech integration in healthcare financing.
Gather insights on prescribed drugs, resistance rates, and treatment effectiveness.
OUR SOLUTIONS
Qualitative Research: Online In-Depth Interviews.
Sample Size: 10 patients, 5 doctors.
Geography: Metro and Tier 1 cities.
Target Group: Patients who have undergone IVF, IUI, or ICSI, and experienced infertility specialists (MD/MS with 10+ years of experience).
KEY TAKEAWAYS
Identified financial concerns and potential fintech solutions for infertility treatments.
Mapped treatment experiences and patient expectations.
Assessed gaps in infertility treatment and areas for innovation.
Provided insights into effective drug usage and resistance patterns.
OUTCOME
Data-driven insights to refine financial offerings for infertility treatments.
Enhanced understanding of patient and doctor needs to improve service delivery.