ABOUT THE CLIENT
Client is one of the leading pharmaceutical company India
APPROACH
Qualitative research
Sample Size - 18
PROBLEM STATEMENT
Identify common pathogens and resistance rates to prescribed molecules.
Understand the common drug classes used for specific indications.
Explore innovative molecules and high-growth drugs in nephro, neuro, and cardio.
Assess unmet needs and success factors for pharmaceutical companies in this market.
OUR SOLUTIONS
Qualitative Research: Online In-Depth Interviews.
Sample Size: 18 specialist doctors.
Geography: Metro cities.
Hospitals Covered: Leading private hospitals (Fortis, Max, Medanta, Apollo).
Targeted specialists: Haematology, Cardiology, Neurology, Anaesthesia, and Critical Care Dieticians.
KEY TAKEAWAYS
Identified prevalent pathogens and drug resistance patterns.
Mapped essential drug classes and high-growth molecules.
Uncovered market gaps and innovation opportunities.
Provided insights into pharma strategies for market success.
OUTCOME
Data-driven strategy for launching new molecules.
Competitive intelligence on high-potential drugs and market trends.