ABOUT THE CLIENT
Client is a restaurant chain operating across multiple major cities in India
APPROACH
Quantitative research
Sample Size - 900
PROBLEM STATEMENT
Understand eating trends in dining out and online food ordering across six major Indian cities.
Provide competitive intelligence for pricing and promotion strategies.
Develop customized market strategies for each city based on consumer preferences.
OUR SOLUTIONS
Quantitative Research | Face-to-Face (F2F) Interviews
Target Group: Males & Females, aged 25-45, online orders: interviews conducted outside IT offices and dine-out: interviews conducted at restaurants
Data Collection & Analysis:
3-week timeline, 900 respondents
100 samples per product per city
Reports segmented into dine-out & online ordering trends
KEY TAKEAWAYS
City-specific market strategies were developed based on consumer insights.
The study guided strategic actions for growth in both online and dine-out segments.
Analysis covered top dishes, cuisine preferences, frequency of consumption, and price elasticity.
OUTCOME
Helped in designing effective pricing & promotional strategies.
Provided data-backed insights for market entry and expansion.