ABOUT THE CLIENT
Client is a beverage company in the Indian market
APPROACH
Quantitative research
Sample Size - 8-
PROBLEM STATEMENT
Evaluate consumer preferences and demand trends for hot coffee.
Test the client’s coffee product against competitors to determine its market positioning.
Assess key product attributes such as taste, aroma, and overall satisfaction.
Identify the winning product within the client’s offerings.
OUR SOLUTIONS
Central Location Test (CLT): Conducted face-to-face interviews in a controlled setting.
Target Group: Males and females aged 18-40, students and working professionals who are frequent consumers of hot coffee at home and outside and consumers who visit coffee chains like CCD and Barista at least once every three months.
Data Collection & Analysis:
Research conducted in Delhi NCR over 15 days with a sample size of 80 respondents.
KEY TAKEAWAYS
Identified surging demand for coffee and aligned findings with the brand’s strategy.
Evaluated client’s coffee product against competitors to determine its market performance.
Measured consumer perceptions on taste, aroma, and overall satisfaction.
Established the winning product among the client’s offerings.
OUTCOME
Provided insights to refine product taste and align with consumer preferences.
Helped position the coffee product competitively in the QSR market.