ABOUT THE CLIENT
Client is a software company specializing in no-code/low-code design platforms
APPROACH
Quantitative and Qualitative research
Sample Size - 20
PROBLEM STATEMENT
To analyze the global landscape of no-code/low-code design platforms, especially those integrated with GIS services.
To conduct competitor benchmarking, comparing features, functionalities, technology, and pricing.
To identify potential customers and sectors for product positioning.
To assess market trends, growth rate, and key players in the industry.
OUR SOLUTIONS
Conducted secondary research to gather insights on market trends, competitors, and growth potential.
Formed hypotheses based on initial findings.
Conducted 20 primary interviews with industry experts and competitor leaders to validate hypotheses.
Compiled a detailed market report covering market size, competitive landscape, and key trends.
KEY TAKEAWAYS
Provided insights into market size, growth rate, and competitive positioning.
Identified essential and desirable product features for market acceptance.
Highlighted key competitors and their differentiating factors.
Assessed brand awareness and market dynamics for effective product introduction.
OUTCOME
Offered a clear roadmap for market entry, including competitive positioning and product enhancements.
Provided valuable intelligence on customer needs and industry trends to refine the platform’s features.