ABOUT THE CLIENT
Client is a manufacturer of construction materials
APPROACH
Quantitative and Qualitative research
Sample Size – 300+
PROBLEM STATEMENT
To analyze the impact of online shopping on traditional brick-and-mortar retail.
To understand consumer preferences and behaviours driving the shift towards e-commerce.
To explore ways for traditional retailers to adapt and stay competitive.
To identify key factors that influence customer loyalty in both online and offline shopping.
OUR SOLUTIONS
Secondary Research – Studied online shopping growth and e-commerce trends.
Primary Research
Conducted surveys with 300+ respondents (online shoppers & traditional retail customers).
Identified convenience, broader selection, and competitive pricing as major drivers of online shopping.
Assessed the value of in-store experiences for customers.
KEY TAKEAWAYS
Online shopping offers convenience and competitive pricing, making it a strong competitor to physical stores.
Traditional retail still holds value through curated in-store experiences and personal service.
Omnichannel integration is key—retailers must blend online and offline experiences to stay relevant.
Technology adoption in stores (virtual try-ons, interactive displays) enhances customer engagement.
OUTCOME
Adaptation to Consumer Preferences – Helps retailers align with evolving shopping behaviours.
Seamless Omnichannel Experience – Improves customer satisfaction and engagement.
Increased Foot Traffic & Sales – Innovative retail strategies drive in-store visits and purchases.
Stronger Brand Presence – A blended online and offline presence fosters brand loyalty.