ABOUT THE CLIENT
Client is a fashion retail brand in India
APPROACH
Quantitative and Qualitative research
Sample Size - 500
PROBLEM STATEMENT
To identify emerging fashion trends that will shape consumer preferences and purchase decisions.
To understand the evolving fashion landscape and its influence on different demographics.
To align product offerings and marketing strategies with new fashion trends.
To analyze the role of social media, influencers, and sustainability in driving fashion trends.
OUR SOLUTIONS
Secondary Research – Studied industry reports and market data.
Primary Research
Conducted surveys and interviews with 500 fashion-conscious individuals.
Organized focus group discussions across diverse age groups.
Performed social media analysis to track emerging trends and influencer impact.
Conducted data analysis to identify key trend drivers.
KEY TAKEAWAYS
Gen Z’s influence on fashion trends through social media and digital platforms.
Rising demand for eco-friendly and ethically produced fashion, shaping consumer buying decisions.
Influencers play a significant role in driving consumer preferences and trend adoption.
Nostalgic fashion trends from past decades are making a comeback, especially among younger demographics.
OUTCOME
Competitive Advantage – Staying ahead by aligning product lines with emerging fashion trends.
Brand Differentiation – Positioning the brand as fashion-forward and unique.
Increased Sales & Revenue – Offering trend-aligned fashion items boosts consumer interest and profitability.
Sustainability Credentials – Emphasizing eco-friendly practices to enhance brand reputation and consumer trust.