ABOUT THE CLIENT
Client is a leading player in fashion and retail segment
APPROACH
Quantitative and Qualitative research
Sample Size – 200+
PROBLEM STATEMENT
To analyze brand perception and its impact on purchasing behavior.
To measure customer satisfaction and its effect on recommendations and repeat purchases.
To identify purchase decision drivers and key brand associations.
To uncover areas of improvement and evaluate marketing campaign effectiveness.
OUR SOLUTIONS
Conducted online & offline surveys with 200+ male consumers (ages 20-35).
Performed secondary research and social media analysis to track brand mentions and sentiment.
Analysed customer feedback, testimonials, and online reviews for content insights.
Conducted primary research, including interviews and focus group discussions for in-depth insights.
KEY TAKEAWAYS
Identified how brand perception influences purchasing decisions.
Assessed customer satisfaction’s impact on referrals and loyalty.
Determined how brand associations shape repeat purchases.
Highlighted key areas of improvement for a stronger branding strategy.
OUTCOME
Competitive Advantage – Addressed improvement areas to build a unique brand identity and attract loyal customers.
Business Growth – Identified key market trends and customer segments for expansion opportunities.
Improved Marketing ROI – Optimized targeting and aligned marketing strategies for better returns.