ABOUT THE CLIENT
Client is a leading fashion brand
APPROACH
Quantitative research
Sample Size – 200+
PROBLEM STATEMENT
Identify consumer preferences for men's apparel to optimize the client’s spring collection.
Understand shopping habits, brand awareness, and purchase triggers for different occasions.
Determine the most preferred styles and product features to be stocked in stores.
Test the acceptability of shortlisted products among potential buyers.
OUR SOLUTIONS
Online survey targeting 200+ respondents across Delhi, Mumbai, and Bangalore.
Consumer profiling based on lifestyle, shopping habits, and spending capacity.
Brand awareness analysis (aided & unaided) for formal, casual, and festive wear.
Brainstorming with the client to finalize potential products and test consumer response.
KEY TAKEAWAYS
250+ SKUs identified for potential inclusion in the spring collection.
Insights into consumer spending habits, brand preferences, and shopping triggers.
Data-driven design and product stocking strategy for improved sales.
Clear understanding of purchase drivers and fashion trends in menswear.
OUTCOME
Optimized product selection, aligning with consumer expectations and demand.
Increased potential sales by targeting the right product mix for different occasions.