ABOUT THE CLIENT
Client is a high-end mobile phone retailer
APPROACH
Quantitative and Qualitative research
Sample Size – 150+
PROBLEM STATEMENT
Identify the five best retail locations in Bangalore for high-end cell phone sales.
Assess foot traffic, real estate costs, and local economic conditions to optimize store placement.
Understand potential customers’ expectations and purchasing power in different areas.
Evaluate retail outlet costs, including lease vs. purchase and operational expenses.
OUR SOLUTIONS
Secondary Research on 15 parameters, including foot traffic, real estate prices, and population density.
Qualitative surveys with potential buyers to assess disposable income, product purchase behavior, and store expectations.
Quantitative interviews (150 surveys per area) to gather consumer insights.
Analysis of operational costs, including store setup, lease vs. purchase, and manpower costs.
KEY TAKEAWAYS
Five optimal store locations identified based on extensive market research.
20+ areas analysed, considering economic and demographic factors.
Data-driven insights on consumer behavior and store setup costs.
Balanced decision-making between purchase and long-term lease options for stores.
OUTCOME
Strategic location selection maximizing potential sales and customer reach.
Cost-effective retail expansion plan with insights into operational and real estate expenses.