ABOUT THE CLIENT
Client is a baked goods manufacturer
APPROACH
Qualitative research
Sample Size – 810
PROBLEM STATEMENT
Identify potential retail channels for expanding the client's baked goods distribution.
Understand the reasons behind existing partner satisfaction and challenges with non-partners.
Increase the client's revenue by 3X through effective market expansion strategies.
Strengthen the client's retail presence in small, medium, and large grocery store formats.
OUR SOLUTIONS
Conducted qualitative surveys with existing retail partners to gather feedback on product satisfaction.
Engaged in qualitative interviews with potential partners to understand barriers to stocking the client's products.
Organized brainstorming sessions with the client to refine the competitive advantages.
Reached out to 700+ potential retail partners through surveys to assess partnership interest.
KEY TAKEAWAYS
Successfully onboarded 200+ new retail channel partners, expanding market reach.
Conducted 800+ quantitative surveys and 10 in-depth interviews for data-driven insights.
Identified key factors influencing partnership decisions and reinforced competitive advantages.
Developed a structured retail expansion strategy to support the client’s growth objectives.
OUTCOME
Enhanced retail presence across various store formats, improving sales potential.
Data-driven insights on distribution challenges and opportunities, aiding long-term strategy.