ABOUT THE CLIENT
The Client is one of the leading two-wheeler manufacturers in the world
APPROACH
Qualitative In-Depth Interviews & Focus Groups
Sample size - 56 – EV prospective buyers
PROBLEM STATEMENT
Unclear priority of EV features for buyers.
Gap in understanding IT feature expectations.
No data on "add-on benefits" driving purchase decisions.
Regional differences (metros vs. Tier 2) in preferences.
OUR SOLUTIONS
Feature prioritization model for R&D.
Customized EV variants by region/segment.
Bundled IT benefits (e.g., app connectivity, OTA updates).
Hybrid research for future product testing.
KEY TAKEAWAYS
Innovative technique of blend of online / offline interactions across 2 legs
Ranking of features to understand the most liked and in demand “add on benefits” which both the targets (owners and prospects) would like to have
OUTCOME
Ranked most demanded features/add-ons.
Confirmed blended research method effectiveness.