ABOUT THE CLIENT
The client is major player working on vehicle and battery manufacturers, cities and driver-partners, to make electric mobility convenient, dependable, and affordable
APPROACH
Qualitative Focus Group Discussion
Sample size - 4 Focus Group Discussions
LOI
90 minutes
PROBLEM STATEMENT
The client needed to understand the usage patterns and purpose of premium 2-wheeler bikes among various consumer groups.
Lack of clarity on which features in premium bikes were most desirable across different demographics.
Uncertainty around consumer willingness to adopt new and innovative technologies in premium 2-wheelers.
The client wanted to assess consumer willingness to pay a premium for advanced features and smart tech.
OUR SOLUTIONS
Conducted 4 focused group discussions across major cities including Delhi, Pune, Hyderabad, and Bengaluru.
Engaged a diverse target group including managers, executives, students—both male and female.
Explored and ranked various features based on user desirability and acceptance.
Facilitated discussions around openness to smart technology and pricing sensitivity for premium features.
KEY TAKEAWAYS
The segment helped the client to understand the daily usage of premium bikes both in numbers and as a purpose.
Numerous hypotheses were checked by listing out several features in different categories and ranking them according to their desirability and likeness.
How openly and easily consumers will be ready to accept the new very innovative and smart technology & will they be willing to pay a premium price were discussed.
OUTCOME
Gained deep insights into consumer preferences, motivations, and segment-wise expectations from premium bikes.
Validated multiple product-related hypotheses, helping guide future innovations and pricing strategies.