ABOUT THE CLIENT
The Client is a major automobile manufacturer in India.
APPROACH
Face to face surveys
Sample size -Drivers- 100, Commuters:- 50
Study Details
Duration 2 weeks
PROBLEM STATEMENT
Lack of comprehensive data on E-Rickshaw usage patterns by commuters and drivers.
Need to understand the demographics and behavior of E-Rickshaw drivers across different platforms (OLA, Uber, unassociated).
Client required insights into consumer perception and satisfaction with E-Rickshaw services.
Absence of detailed information on pain points and suggestions from regular E-Rickshaw commuters.
OUR SOLUTIONS
Conducted face-to-face surveys with a sample of 150 individuals (100 drivers, 50 commuters).
Segmented drivers by association: with OLA, Uber, and unaffiliated, for granular insight.
Collected data on usage characteristics such as cost, frequency, and vehicle preference.
Analyzed customer perception, documented suggestions, and mapped pain points for strategic improvements.
KEY TAKEAWAYS
Understood demographics of E-Rickshaw drivers and customers in terms of gender, age, occupation etc.
Better understanding of the usage characteristics in relation to cost, and frequency for both of them
Understood the perception of customers towards E-Rickshaw. Collected various suggestions and pain points from the usage.
OUTCOME
Acquired valuable insights into demographic profiles, preferences, and usage behaviors of both drivers and commuters.
Identified key areas of improvement and customer expectations to help the client enhance their E-Rickshaw offerings.