ABOUT THE CLIENT
The Client is an Indian start up with a presence in e-mobility, sustainable energy and autonomous technology platforms. Their core strengths are engineering and re-engineering mobility platforms for a cleaner and healthier tomorrow.
APPROACH
Qualitative
Sample size -24 respondents
Study Details
Duration 2 weeks
PROBLEM STATEMENT
The client, a startup in e-mobility and autonomous technology, wanted to understand mindsets of stakeholders in the delivery segment.
The study aimed to assess feasibility and relevance of their EV product prototype in real-world delivery operations.
It focused on user expectations and pain points, including must-haves, design factors, and usability concerns.
The client also intended to test the design prototype and gather reactions to various features and positioning strategies.
OUR SOLUTIONS
ResearchFox conducted a Qualitative Research exercise with 24 individuals belonging to varying delivery strata. The study was conducted in two metros.
Mainly focusing on last mile delivery with 2W and 3W, the individuals included owner drivers, EV fleet owners, shop owners and delivery managers.
KEY TAKEAWAYS
Major flaws in the Clients’ EV prototype design philosophy were identified
Feasibility & relevance of the product were thoroughly assessed through innovative methodology
Crucial aspects like must-haves, delight factors & basic issues were unearthed
Clarity in understanding on-ground realities of delivery segments
Insights into making to product offering relevant & lucrative
Positioning, marketing and communication cues
OUTCOME
Identified major flaws in EV prototype design and gained insights to refine the product to match real-world delivery needs.
Provided clear marketing, positioning, and communication strategies to target relevant and lucrative delivery segments effectively.