ABOUT THE CLIENT
The Client is one of the, major player in automobile industry, located in Bangalore, they are focused on R&D in development of software for Hybrid and Battery Electric vehicles, Artificial Intelligence for Self-Driving Cars.
APPROACH
Primary research - Usage Behavior
Sample size -3000+
Study Details
Locations - 5
Team Size- 10
PROBLEM STATEMENT
The client, focused on R&D for hybrid, battery electric, and self-driving cars, aimed to understand usage behavior of in-car technologies.
They wanted to analyze driving dynamics and preferences of car owners in India across different car types.
The study sought to explore consumer attitudes toward infotainment software and other in-car tech features.
They aimed to evaluate usage patterns pre and post COVID-19 scenarios for more accurate forecasting and tech planning.
OUR SOLUTIONS
ResearchFox conducted, In-depth primary study with the car owners across Bangalore, Delhi, Hyderabad, Kolkata, and Mumbai to understand the objective of the study. RFox did survey of 3000+ samples in 15 days covering five locations in India. .
Provided a detailed analysis on preferences of the people towards car usage and software applications, driving dynamics of people on a daily and weekly basis and usage and attitude of people using infotainment features.
KEY TAKEAWAYS
Preferences in using software applications in car
Identified the significant factors for driving dynamics of people on daily and weekly basis
Deep understanding in usage of head unit and rear seat infotainments in car
Identified the perceptions of users on infotainment features in five locations of India
Identified the usage and preference change in pre and post COVID-19 scenarios
OUTCOME
Identified consumer preferences and usage behavior regarding in-car software applications and infotainment features.
Provided detailed insights into regional variations and daily vs. weekly driving factors, helping shape future product features and R&D focus.