ABOUT THE CLIENT
The client is an UK based automotive technology company designs security systems other Automotive. Technologies for its clients Company also provides consultation to car manufacturers on the automotive design of their cars
APPROACH
In-depth interviews
Sample size - 20 companies
500 respondents
Study Details
15 phase
8 weeks
PROBLEM STATEMENT
The client, a UK-based automotive tech company, needs to evaluate infotainment systems in different car models.
There's a lack of insights on user response to shortlisted car models based on infotainment systems.
The company wants to gather feedback from specialists and real users for accurate evaluation.
There is a need to conduct structured research (car clinic + FGD) to understand customer preferences and system effectiveness.
OUR SOLUTIONS
ResearchFox has organized a Car Clinic from week 1 to week 3 In the week
Organized Focus Group Discussion with 24 respondents
Organized 3 cars from different manufacturers mentioned by the client for the
Car Clinic and Focus Group Discussion- Mapped the right respondents for the FGD according to the scope of the engagement and shortlisting
Executed Car Clinic and FGD, and generate report based on the findings
KEY TAKEAWAYS
ResearchFox has conducted car clinic and focus group discussion over a period of 2 days to study the infotainment system of top end variants of the selected car models
The car clinic activity and FGD activity was captured by video cameras in real time Video cameras was placed inside all the three cars during the car clinic activity
Outcome of this Focus Group Discussion will help client in better understand the concerned research areas and designing future plan to chalk out necessary strategic initiatives
OUTCOME
Helped the client gain better understanding of consumer feedback on infotainment systems through video-recorded car clinic and FGDs.
Enabled the client to design strategic plans and identify focus areas for future automotive system development.