ABOUT THE CLIENT
Client is a technology solutions provider
APPROACH
Qualitative research
Sample Size - 200
PROBLEM STATEMENT
Evaluate smartphone-based telematics through technical demonstration.
Validate GPS tracking accuracy using external GPS loggers.
Track the daily movement of 2W and 3W last-mile delivery partners.
Assess the feasibility of network operators for telematics solutions.
OUR SOLUTIONS
Quantitative Research via Survey & GPS Tracking.
Target Audience: 2W and 3W drivers with a 70:30 city-level mix and tracking conducted for 1 month in metro cities.
Research Execution by ResearchFox:
Recruitment of respondents & questionnaire finalization and field briefing, scripting, translation, and data collection.
Interim data monitoring & final dataset preparation.
KEY TAKEAWAYS
Validated telematics accuracy by comparing smartphone-based tracking with external GPS loggers.
Identified movement patterns and routes of last-mile delivery drivers.
Assessed functionality of GPS application used by the client.
Determined network operator feasibility for location tracking.
OUTCOME
Enhanced accuracy of GPS-based tracking solutions.
Optimized route mapping for last-mile delivery efficiency.