ABOUT THE CLIENT
Client is a growing electric mobility company
APPROACH
Qualitative research
PROBLEM STATEMENT
Understand the consumer profile of electric cycle users in urban and semi-urban areas.
Analyze the importance of daily commuting, identifying key challenges and preferences.
Identify areas for product improvement to enhance lifestyle, convenience, and livelihood.
Conduct a pricing analysis to determine the optimal price point for electric cycles.
OUR SOLUTIONS
Qualitative Research through Ethnographic Studies and Focus Group Discussions (FGDs).
Target Audience: Girls (15-21 years old), men involved in repair, service, and multiple trades in rural areas and full-time farmers and shopkeepers
Research Execution by ResearchFox:
Finalizing screener and discussion guide.
Recruitment, back checks, and scheduling of FGDs.
Moderation and in-depth insight analysis for the final report.
KEY TAKEAWAYS
Developed a detailed consumer profile for potential electric cycle users.
Assessed the role of daily commuting in their lives, identifying pain points and preferences.
Provided key insights into product strengths, weaknesses, and market gaps.
Conducted pricing analysis to determine the best market positioning.
OUTCOME
Actionable insights to refine product features and usability based on consumer needs.
Strategic pricing recommendations to enhance market adoption and competitiveness.