ABOUT THE CLIENT
Client is a leading school management group in India
APPROACH
Quantitative and Qualitative research
Sample Size - 138
PROBLEM STATEMENT
Identify key considerations for students and professionals when choosing a Master’s program in the USA.
Understand expectations from universities offering Master’s and certificate courses.
Analyze perceptions of certificate programs and their value.
Assess willingness to pay for Master’s and certificate courses.
OUR SOLUTIONS
Online In-depth Interviews: Conducted 18 qualitative interviews and 120 quantitative surveys.
Target Group: Students and working professionals pursuing, having pursued, or considering Master’s or certificate courses in fields like Business Analytics and Data Science.
Data Collection & Analysis: Recruitment of target respondents, scheduling and recording interviews, and providing transcripts for analysis.
KEY TAKEAWAYS
Gained insights into the mindset of students and professionals seeking Master’s programs.
Identified key factors influencing university selection for Master’s and certificate courses.
Understood perceptions of certificate programs and their value in career progression.
Assessed students' and professionals' willingness to pay for these programs.
OUTCOME
Insights help universities refine their course offerings and marketing strategies.
Understanding fee expectations aids in pricing and scholarship decisions.
