ABOUT THE CLIENT
Client is a leader in pain relief products.
APPROACH
Quantitative research
PROBLEM STATEMENT
Client wanted to assess initial traction of a newly launched pain relief balm, aimed at younger consumers.
OUR SOLUTIONS
Online dipstick among urban users who had tried the product in the past month. Quick evaluation on parameters like speed of relief, cooling effect, scent, and purchase intent.
KEY TAKEAWAYS
Strong scores on fast relief and pleasant scent, aligning well with the TG’s expectations.
Limited awareness due to low ATL activity.
Some confusion with existing variants in the portfolio.
OUTCOME
Identified opportunity to simplify portfolio communication.
Inputs used to strengthen digital campaigns targeting younger cohorts.
Helped optimize GTM strategy for Phase 2 roll-out.